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The web page states the following, "Crafted in the UK by Canadian Hands." We saw that the web page stated " I did yesterday and came up with a great poncho! It works up quickly with Aran weight yarn and a 4." It also said " Have a go what seasonal colours can you come up with? Heres the downloadable pdf Wearable Web Poncho. Because Teddies need hats too! This pattern uses US crochet terms. It is worked in a spiral, without joining at the end of each round. Aran or light worsted weight yarn." The header had crochet as the highest ranking optimized keyword. This keyword is followed by halloween, poncho, and spiderweb which isn't as urgent as crochet. The other words displacedmoose.peat.me.uk uses is web. patterns is included and could not be understood by search engines.